Al-Nahrain University Discusses The Role of The Viral Marketing in The Marketing Performance


The College of Business Economics in Al-Nahrain University discusses a dissertation entitled The Role of The Viral Marketing in Some Tourist Companies in Baghdad by the student Zaneab Ahmed Hashem/  Department  of Investment Administration and Business.

The study explains that the social connection is the active tool  in implementing the buying and selling activities between the company and its customs.

The study explains the concept of the viral marketing which is explained as a new means for promoting the effective modern marketing philosophy on the marketing performance of companies and it is regarded  as new trend of the electronic philosophy by which many advanced states depend on it and use it.



Translated by

Prof.Aula Abdul Ghaffour Muhammad Salah